BMW M celebrated its half centenary in a spectacular party that we designed and managed from Dissimility, where we highlighted the most rogue and disruptive side of the German firm.

The space we chose was the parking lot of the Complutense University of Madrid, which was transformed into a clandestine stage with an industrial-inspired decoration.

An exhibition of classic and modern vehicles from these 50 years delighted motor enthusiasts. In addition, we surprised the attendees with different activations, and all this enlivened with the music of DJ Mestizas and a stunning drift show with the official drivers of the competition team Jose Manuel de los Milagros and Nerea Martí.